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Speedo

Speedo is a swimwear company founded in Australia in 1914. The company uses a combination of trademarks, designs and patents to protect its clothing line.

Trademarks (sample):

The SPEEDO brand is effectively protected by:

  • word trademarks;
  • word + logo trademarks; and
  • logo trademarks,

in classes 25 (clothing), 16 (printed paper material) and 18 (leather goods, e.g. bags):

Patents (sample):

Speedo has used patents to protect the unique shape or arrangement of its caps, swimming costumes and shorts.

ZA2013/09570 "Swimming cap" protects a swimming cap defining:

  • a cavity for accommodating a wearer's head; and
  • an enlarged volume portion which, in use, is positioned at the nape of the wearer's neck for containing the wearer's hair.

GB2533077 "Swimming garments" protects:

A swimming garment formed from a stretchable elasticated fabric that, in use, covers at least part of the wearer's thighs, hips and glutes, the garment including:

  • a first tension band that extends along the outside of a left thigh region of the garment to a left hip region of the garment and inwardly from the left hip region across a left upper glute region of the garment towards a mid‐line of the garment; and
  • a second tension band that extends along the outside of a right thigh region of the garment to a right hip region of the garment and inwardly from the right hip region across a right upper glute region of the garment towards a mid‐line of the garment,

each tension band having a higher modulus of elasticity than adjacent regions of the stretchable elasticated fabric so that, in use, the tension bands offer greater resistance to stretch than the adjacent regions.

US9763483 "Sports garment" protects:

A lower torso and leg covering garment that comprises material forming a torso covering portion and two leg portions including thigh covering portions extending therefrom configured to cover the thighs of a wearer, wherein the garment includes:

  • front resistance elements formed therein and constructed of the garment material itself, each of which, in use, extends obliquely across the thigh covering portions of the garment leg portions, and
  • a pair of rear resistance elements, each of which, in use, extends obliquely across the rear of a respective one of the wearer's thighs,

wherein each of the front and rear resistance elements extends from a respective upper position located proximal to a midline of the garment to a respective lower distal position located outwardly, farther from the midline of the garment than the proximal upper portion.

Designs (sample):

Speedo uses designs to the fullest ‐ protecting the shape of swimwear articles; the pattern applied to swimwear articles; and the pattern applied to swimwear fabric:

Designs protecting the shape of Speedo swimming costumes:

Designs protecting the pattern applied to Speedo swimming costumes:

Designs protecting the pattern applied to Speedo swimming fabric:

Clothes Brand Design Pending Clothes Brand Design Pending Clothes Brand Trademark Pending Clothes Brand Trademark Pending Clothes Brand Design Pending Clothes Brand Trademark Pending
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