Speedo is a swimwear company founded in Australia in 1914. The company uses a combination of trademarks, designs and patents to protect its clothing line.
The SPEEDO brand is effectively protected by:
in classes 25 (clothing), 16 (printed paper material) and 18 (leather goods, e.g. bags):
Speedo has used patents to protect the unique shape or arrangement of its caps, swimming costumes and shorts.
ZA2013/09570 "Swimming cap" protects a swimming cap defining:
GB2533077 "Swimming garments" protects:
A swimming garment formed from a stretchable elasticated fabric that, in use, covers at least part of the wearer's thighs, hips and glutes, the garment including:
each tension band having a higher modulus of elasticity than adjacent regions of the stretchable elasticated fabric so that, in use, the tension bands offer greater resistance to stretch than the adjacent regions.
US9763483 "Sports garment" protects:
A lower torso and leg covering garment that comprises material forming a torso covering portion and two leg portions including thigh covering portions extending therefrom configured to cover the thighs of a wearer, wherein the garment includes:
wherein each of the front and rear resistance elements extends from a respective upper position located proximal to a midline of the garment to a respective lower distal position located outwardly, farther from the midline of the garment than the proximal upper portion.
Speedo uses designs to the fullest ‐ protecting the shape of swimwear articles; the pattern applied to swimwear articles; and the pattern applied to swimwear fabric:
Designs protecting the shape of Speedo swimming costumes:
Designs protecting the pattern applied to Speedo swimming costumes:
Designs protecting the pattern applied to Speedo swimming fabric:
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